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Sunday, February 17, 2008

10 Ways To Use Offline Advertising To Build Your Online Business

One problem people who do have is they forget most people are not in front of their computer all day like we are. When you understand that you realize that there is a huge potential market offline that you could be advertising to.

Here are 10 ways you can promote your business offline to make sales online.

1. Go to VistaPrint.com and get 250 free business cards. Put your website and email on them and hand them out wherever you go.

2. Put your website where it can be seen. Bumper stickers, t-shirts, pens and stationary, magnets. Give them away when you are out and about.

3. Newspaper ads. Nationwide advertising.com is a great place to run classified ads in small papers all over the United States. USA Today is another place to advertise. They offer some pretty good rates if you want to think on a little bigger scale.

4. Can you afford radio? If you live in a rural market you may be able to dominate it with radio ads. You have virtually no competition.

5. Buy leads. If you have a home business opportunity you can buy leads and do telemarketing. This is not for everyone, but what makes it so effective is very few people actually call the leads they buy, so you have little competition. Check out Cutting Edge Media.com

6. Cutting Edge Media can also get you some great deals in home biz magazines if you have a business opportunity you would like to promote. If you have a group going you may want to consider starting your own ad co-op to spread the cost around a little.

7. People still use the yellow pages. If you can get a favorable rate use a space to promote your website. Add a lead capture form to it for future follow up online from people who come to offline.

8. College newspapers. People forget that one great market of people who are excellent on the computer and need to make money are college kids. Plus this is cheap advertising to smart kids.

9. Coupon books are a way to get your website out to several thousand people for a few hundred dollars. If you have the coupon contain a deadline you stand a better chance of getting immediate action from your reader.

10. Nothing beats word of mouth advertising. You can offer incentives to people for referring you. Things like free reports, free ebooks, free products. free advertising of their own on your site, a free back link in your blog and so on.

This is 10 offline advertising ideas to promote your online business. How many more can you think of!

Tom McMullen

http://www.pluginprofitsite.com/main-13714



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