If you are in the online business, then your Internet business model undoubtedly includes copious means of advertising. Yet are you ensuring that the word about your business truly reaches every potential client that is out there? It is interesting to note that many a web-based business advertises on the 'Net, yet disregards other avenues of spreading the word almost entirely. Granted, many a customer or client will probably have access to the World Wide Web, but if your Internet business model relies only on those browsers who are online at the moment, you are shortchanging yourself tremendously.

For example, for a while in the late nineties banner ads were all the rage. Then they got into disrepute when eager affiliates littered their websites with spinning, dancing, and color changing and otherwise annoying ads as part of their own Internet business model.Yet as of late the next generation of banner ads has made a comeback; these ads are more subdued and much classier than their predecessors and you are undoubtedly already tuned in to this mode of advertising.

Yet have you considered advertising in major newspapers? Granted, not everyone who reads a paper with have access to the Web, but if your Internet business model includes marketing to those who might not have a personal computer, you are still marketing to those who might have a need. Just like the person who does not own a truck is persuaded to borrow a friend's truck for the annual hardware store blow out sale to purchase that lawnmower he always wanted,the person who does not own a computer will be persuaded to borrow a friend's computer to purchase the widget you are selling which is not for sale in the local store. As you can see, if you are not using newsprint as part of your Internet business model, you are truly missing out on a whole new segment of the market!

Tom McMullen

Internet Marketing Ebooks